Masthead- The title of magazine, is usaually found in the top left corner of the splash. This is for display purposes so the magazine's title easily visable when been displayed on a shelf with other magazines overlaping the right hand-side
Cover Lines- Cover lines sell the magazine they tell the audience/demographic what is in the magazine, usually the main cover line ties in with in the image on the splash
Splash- The entire front cover of the magazine
Kicker- A kicker is a smaller-font headline, often underlined, just above the main headline. Kickers are often a one or two word identifier used to help readers select articles. Ideally, kickers classify articles
Teller- coverlines telling the audience what the magazine holds and what topics it contains
Barcode- Read electronically and decoded into usable information
Skyline- A banner above the mast head usally containing text
Graphology- the study of handwriting, especially when regarded as an expression of the writer's character, personality, abilities, ect.
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